Long-Lewis Ford Lincoln

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History of Long-Lewis

The name Long-Lewis dates back to 1889 and first appeared on a hardware store in Bessemer, Alabama.   In 1915 Henry Ford began granting Ford franchises to dealers with one of the first being granted to the Long-Lewis Hardware Company.  Its owner, William J. Long, had become interested in the “horseless carriages” about four years earlier when he purchased his first Model T from a man who won the car in a raffle. Although Mr. Long’s Ford was destroyed by a train after it stalled on a railroad track, he was still convinced that the “automobile” was the vehicle of the future. Fords were shipped to Long-Lewis in box cars and the train stopped in Birmingham to unload the new automobiles.  The wheels were put on at the railhead and they were then driven to the hardware store in Bessemer.  In 1921, a two-story addition was added to the hardware building to house the Ford Division of Long-Lewis Hardware.  In 1929, a second hardware store was opened in downtown Birmingham. 


Then in 1965, the Ford Division moved from the hardware store in downtown Bessemer to a separate location on the Bessemer Super Highway.  In 1982, the Bessemer site of Long-Lewis Hardware closed for good.  Vaughn Burrell (the long-time General Manager) bought out William Long in 1986 to become the sole owner of Long-Lewis Ford in Bessemer and Long-Lewis Hardware in Birmingham.  In 1999, Mr. Burrell moved Long-Lewis Ford from Bessemer to its new facility in Hoover.   In September of 1996, Vaughn Burrell agreed to a partnership with, long-time valued employee, Todd Ouellette in Muscle Shoals, Alabama.  After a 5 year successful partnership, Todd Ouellette bought out Vaughn Burrell and is the current Owner and President of Long-Lewis Ford Lincoln Mercury of the Shoals.

The Long-Lewis name has a very rich history of customer and employee satisfaction.  We sincerely focus on creating a work environment that promotes employee longevity and one that strives for complete customer satisfaction.  As a result, the Long-Lewis group has a very low employee turnover rate and currently has more Presidents’ Awards for customer satisfaction than any other dealer in the nation.  In June of 2009, Long-Lewis Ford Lincoln Mercury of the Shoals was recognized as the #1 Ford Lincoln-Mercury dealership in the NATION in Customer Satisfaction.  This was a huge accomplishment and one in which we take much pride.

Long-Lewis also firmly believes in giving back to the community and to those less fortunate.  There are numerous activities throughout each year that are sponsored by the company geared towards doing just that, most all of which are made possible by tremendous employee support. 

We are glad that you are OUR customer.  We hope our TEAM made your experience one that you will always remember and sincerely hope you are “Completely Satisfied”.  We wish you the best and look forward to many more years of serving you as we continue the Long-Lewis tradition.